ROLL ONE

Brand Strategy
Role : Creative, Art, and Design Direction, Principal

The Ask

RollOne was created for the enjoyment of good times with good friends and good weed. The social “Weed” to the anti social “cannabis” we experience today. So the need was to curate a lifestyle photography shoot that showcases RollOne that’ll be used in a year’s worth of marketing strategies, both print and digitally.

The Result

Nothing celebrates the intention of RollOne than highlighting the brand voice through friendship. RollOne is the analog photo to the ever changing marketplace that is digital these days, so we highlighted that and then some. Grainy effects, harsh lighting, color overlays, photography that highlights the best things about RollOne.

 

Credits

Brand Development : Steve Whittier

Art Direction : Kristin Kidd and John Moyers