ROLL ONE
Brand Strategy
Role : Creative, Art, and Design Direction, Principal
The Ask
RollOne was created for the enjoyment of good times with good friends and good weed. The social “Weed” to the anti social “cannabis” we experience today. So the need was to curate a lifestyle photography shoot that showcases RollOne that’ll be used in a year’s worth of marketing strategies, both print and digitally.
The Result
Nothing celebrates the intention of RollOne than highlighting the brand voice through friendship. RollOne is the analog photo to the ever changing marketplace that is digital these days, so we highlighted that and then some. Grainy effects, harsh lighting, color overlays, photography that highlights the best things about RollOne.












Credits
Brand Development : Steve Whittier
Art Direction : Kristin Kidd and John Moyers