HARVEST HOC

Dual Leafly Campaigns
Role : Art Direction, Design Direction, Principal

The Ask

Produce two separate campaigns for Harvest that will run congruent to one another in a short period of time on the Leafly digital and print forums. The first campaign, highlights the large variety of products and brands under the Harvest umbrella, enticing the repeating customer to visit their local Harvest. The second campaign, introduces a new premium flower brand under Harvest; however, doing so with a brand not yet developed and unharvested flower.

The Result

Working with 6 brands under an additional brand is no easy task. What better way to showcase all brands than placing all product offerings in one shot. The second campaign came together seamlessly in a matter of days. By keeping things simple. I thank the creative God for allowing me to build from the ground up.

Credits

Packaging Concept : John Moyers

Copywriter : Kristin Kidd