GREEN CROSS

Rebrand
Role : Creative Director and Principal

The Ask

Green Cross is a dispensary located in Los Angeles for the past 15 years. The ask was simple, rebrand the look, feel and attitude but still cater to the every day consumer.

The Result

A creative direction that leans into pop culture, with references to music, art, literature and photography, we realized that being “original” would be the focal point of Green Cross. With an “OG” subtlety built into the logo and a tagline of “originals” blasted throughout the brand, the style guide, website, color scheme, brand voice and lifestyle photography are consistent throughout the rebrand.

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Credits

Brand Development : Brett Berry

Project Manager : Luca Cerati

Douglas Taylor Agency