AVENUE FLOWER CO.

Brand Development
Role : Creative Director, Packaging Designer

The Ask

The foundation for Avenue was beautifully laid out, from the logo, to the style guide, the only component missing was personality. The ask was two fold, curate lifestyle including product photography and build packaging based on further development of these elements.

The Result

A mood and voice was crafted, with a specific audience and target market in mind. The voice is the people that inhabit the city and the city they inhabit. Avenue is the top tier flower that the city knows and loves. This is Avenue Flower Co.